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Amazon Prime is addicting

Jeff Bezos is brilliant. With Amazon Prime he has used all of the principles of Operant conditioning and reinforcement theory to assure continued sales.  I joined several months ago and now my buying from Amazon is increasing every day.  Now I don’t hesitate to shop and buy from Amazon. Who can resist FREE delivery in two days. Then to assure the reinforcement, I get a text to my  phone telling me when it is shipped and where the item is in transit. I get another text when delivered. REINFORCEMENT!  I am the the rat in the box.  Skinner would be proud!

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